SEO and AEO for small and medium-sized businesses

Be found on Google. Be recommended by AI.

Pufflo is an AI marketing team that does your SEO and AEO: it makes sure customers find you on Google and Google Maps, and that ChatGPT, Gemini and Perplexity recommend you. It asks before it changes anything.

  • 30-day money-back guarantee
  • Nothing changes without your OK
  • Read-only access by default
Example suggestions
  • SEO

    Add a page about emergency call-outs

    People near you search for "emergency plumber" every week, but your website doesn't mention it. We've drafted a page for you to review.

  • AEO

    Help ChatGPT describe you correctly

    ChatGPT says you only do bathrooms. We've added clear facts about all your services and areas to your website, so AI assistants get it right.

  • Google Maps

    Reply to 3 new reviews

    You got three new reviews this week. We've written short, friendly replies for you to approve.

  • Ads

    Stop paying for "free advice" searches

    Part of your Google Ads budget goes to people searching for free tips. We suggest excluding those searches.

SEO and AEO, explained in one minute

Your customers look for help in two places now: on Google, and by asking an AI assistant. Pufflo works on both, every week.

SEOSearch engine optimisation
The work that helps your business show up when people search on Google and Google Maps: a fast, correct website, pages that answer what customers search for, and a complete Google Business Profile.
AEOAnswer engine optimisation
The work that helps AI assistants like ChatGPT, Gemini and Perplexity know about your business and recommend it: clear facts about what you do, answers to real questions, and being mentioned on sites the AI trusts.

Most SMBs have done neither. That's the opportunity.

Marketing shouldn't be a second job

Agencies are expensive

A good agency often costs more each month than a small or medium-sized business can justify – and it's hard to see what you get for the money.

Doing it yourself takes time

Ads, Google Maps, reviews, website fixes, new content. Every task is small, but together they eat your evenings.

Your numbers live in seven places

Google, Facebook, Instagram, your website. Each has its own login and its own jargon, and none of them tells you what to do next.

How it works

Set up once in about ten minutes. After that, Pufflo works every week and you only step in when it matters.

  1. Connect your accounts

    Sign in with Google and Meta, and add your website. We get read-only access unless you say otherwise.

  2. Pufflo gets to work

    Every week it finds what will bring you more customers: a page to write, a website problem to fix, an ad that wastes money.

  3. You decide

    Each suggestion comes in plain language with two buttons: "Yes, do it" or "Later". Or turn on autopilot for the areas you trust.

What Pufflo looks after

SEO: Google search

Website fixes and new pages that help the right people find you when they search – the technical fixes run on autopilot.

AEO: AI answers

How your business shows up when people ask ChatGPT, Gemini or Perplexity for a recommendation – checked and improved every month.

Google Maps and reviews

Your Business Profile kept complete and up to date, with help answering reviews.

Ads on Google, Facebook and Instagram

Budgets moved to what works, waste cut, and a clear answer to "what did I get for my money?"

An agent-driven website

We convert your current website over to Pufflo, so our agents can improve it directly every week. Prefer to keep WordPress, Wix, Webflow, Shopify or GitHub? Connect it instead.

One simple overview

One home screen with the numbers that matter: customers who got in touch, what it cost, and what changed.

You're always in charge

Pufflo never changes your website, ads or listings without your consent. You approve each change, or turn on autopilot for one area at a time. Everything Pufflo does shows up under "What we did for you", with undo where possible.

Guides for business owners

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Questions and answers

What is Pufflo?

Pufflo is an AI marketing service for small and medium-sized businesses (SMBs). It brings your results from Google, Facebook, Instagram and your website into one place, and AI agents do the day-to-day work – with your approval.

What is the difference between SEO and AEO?

SEO (search engine optimisation) helps you show up in Google's search results and on Google Maps. AEO (answer engine optimisation) helps AI assistants like ChatGPT, Gemini and Perplexity mention and recommend you when people ask them. Pufflo does both.

Why does AEO matter for an SMB?

More and more people ask an AI assistant instead of searching, for example "which plumber near me is good?". The assistant usually names only a few businesses. If it doesn't know about you, you're not in the answer.

Who is Pufflo for?

Small and medium-sized businesses (SMBs) that want more customers without hiring an agency or a full marketing team: tradespeople, clinics, shops, restaurants, consultants, online stores and local service businesses with one or more locations.

Do I need to know anything about marketing?

No. Pufflo explains every suggestion in plain language and tells you why it matters. You decide; Pufflo does the work.

Will Pufflo change things without asking me?

No. Every change needs your approval, unless you have turned on autopilot for that area. All connected accounts are read-only by default, and everything Pufflo does is logged.

Can you guarantee I'll be first on Google?

No – and nobody honest can. Google and AI assistants decide their own results. What Pufflo can do is the steady, proven work that makes it more likely customers find you, and show you clearly what it led to.

What does Pufflo cost?

Plans start at €49 a month excluding VAT, or two months free if you pay yearly. A website hosted by Pufflo is €49 a month extra. Every plan has a 30-day money-back guarantee, and new monthly customers get 50 % off the first three months during the launch.

Which languages does Pufflo support?

English and Norwegian today. German, French, Spanish, Italian, Dutch, Swedish, Danish and Finnish are on the way.

Ready to be found?

Set up Pufflo in about ten minutes and see your first analysis. New customers get 50 % off the first three months during the launch.